In 1996, The "MORIHIKO" opened at the quietness residential area in Maruyama, Sappo-ro.The beginning it from 4 years before, I was constructed a Japanese tea-ceremony room "Getsuan". I felt every day "Ichigo Ichie" (Which means one of expression of feeling like you should take care of every moment when you meet everyone. It may not come again. It is kind of Japanese sprits.) by hospitality from the room.And I really want to try to start business when I felt "Ichigo Ichie" from tea ceremony where I fond a one of a building, there is present Main store now.
The founding of our company passed 20 years now, our shop is became to where it's hoped that a coffee lover and cafe lover would like to visit it sometime.Our coffee roastery was from Japanese tea-ceremony room, It can be said that Japan is wide, and it may be unique. I believe that it's also because I have come without forgetting the starting point, that it could grow to here.
We know how much meant the tradition but I like to avant-garde very much. When I was young I was more inspire from Senno Rikyu, his Japanese tea-ceremony room "Souan-chashitsu" was very avant-garde in those days. That's why I constructed the Japanese tea-cer-emony room. The coffee shop "ATELIER MORIHIKO" on train streets, the concept an "art museum of coffee".
On crossed Toyohira River, "PLANTATION" is cafe restaurant and coffee roast factory in a big warehouse. And "MARIE PIERRE" shop is effected esprit in Apartmant, France.
"MORIHICO." started from old-style Japanese house had change again and again, like a butterfly. It isn't change own self after happened, I want to be a change…May be I think.
Otherwise, the style has taken an attitude method of renovation. The changing of conscious to organic business or environment cyclic type company by the tradition and innovate. Anyway "MORIHICO." have a biggest interest Sprit, not only sprit.
MORIHICO. Representative Sousuke Ichikawa